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Petah Tikva, Israel

Marketing and Digital Operations

The Marketing and Digital Operation role is an exciting opportunity to help execute a digital growth and success strategy with the goal of providing an exceptional, multi-channel engagement experience that maximizes value for turning potential prospects into customers. You will drive digital growth initiatives and programs that in many cases will be potential customers’ primary means of interaction with Cyberint. Your primary targets will not only include driving engagement, adoption as well as future growth of our Digital customer base. You will be involved hands-on to define and execute every step of the digital growth journey. You will be deep in the data, monitoring and optimizing your programs along the way. 

You will partner with many cross-functional groups within Cyberint, including Product, Operations, Marketing, Customers Success and Sales. Success in this role will require both a strong ability to understand the Digital customer segment, but also in-depth knowledge of Cyberint’s offering, how they are adopted and leverage underlying data to inform new programs and opportunities. This is the chance to shape a highly visible area of the business that directly impacts our bottom line. 

Responsibilities

• Define customer lifecycle journeys and assets to facilitate program execution 

• Define and execute customer lifecycle adoption and engagement

programs in accordance to digital strategy and execution plan

• Leverage engagement capabilities to reach thousands of

customers based on targeted, segmented approaches 

• Build targeted advertisement and social media campaigns to

increase traction from prospects.

• Drive and support the ABM initiative.

• Monitor and report on metrics associated with program

execution 

• Ability to leverage data and analytics to expand and optimize

programs

• Accountability for consumption, adoption and renewal and churn

improvement goals 

Requirements

• Experience in building successful multi-channel enterprise SaaS digital engagement and adoption programs is desired

• 3+ years of related experience. Cyber experience an advantage

• Demonstrated knowledge and experience in Hubspot, WordPress

and Salesforce. Addition tools like photoshop, etc. – advantage

• Proven experience with SEO & SEM.

• Hands-on experience in driving ad campaigns via LinkedIn,

Google, etc.

• Possess expertise in use of various content types and

engagement methods, such as video, chat, social media, mobile, email to execute

digital programs

• Demonstrate being data-driven: continuously test, measure, and

improve programs and tactics

• Ability to leverage an effective track record of success to

positively influence program execution across teams

• Demonstrate excellent communication skills (presentation,

verbal and written)

• Self-starter with ability to execute and support required

tasks.

• Bachelor’s degree; advanced degree in a business, marketing or

technical field preferred

• Strong leadership skills and executive presence

• Adaptability, flexibility in the face of changing business

requirements and conditions

Apply

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